Giving Blood Feels Like

BRAND / PROJECTCanadian Blood Services · Giving Blood Feels Like

LOCATIONToronto, ON

PROJECT CATEGORIESXM / PRINT / LOGISTICS / INSTALLATION

THE PROJECT / Canadian Blood Services

One campaign, brought to life through an oversized outdoor photo installation and a fully branded ice cream truck.

Production partner to Experience Diamond

THE ASK

Bring the Giving Blood Feels Like campaign into public spaces through physical experiences people could approach, interact with and photograph.

WHAT WE DID

Cliffworks supported the campaign’s photo installation, truck graphics and supporting branded assets, alongside delivery, installation, storage and setup support.

THE RESULT

A connected campaign presence across a mobile ice cream experience and an outdoor photo moment.

Canadian Blood Services · Giving Blood Feels Like: project photograph 2 showing the build, setting or finish — 02 / Canadian Blood Services · Giving Blood Feels Like

Canadian Blood Services · Giving Blood Feels Like: project photograph 3 showing the build, setting or finish — 03 / Canadian Blood Services · Giving Blood Feels Like

Canadian Blood Services · Giving Blood Feels Like: project photograph 4 showing the build, setting or finish — 04 / Canadian Blood Services · Giving Blood Feels Like

Canadian Blood Services · Giving Blood Feels Like: project photograph 5 showing the build, setting or finish — 05 / Canadian Blood Services · Giving Blood Feels Like

IN THE FIELD / PROJECT FILM

On-site footage. No audio.

NEXT PROJECT / TD Insurance · Moving Day activation

Giving Blood Feels Like

One campaign, brought to life through an oversized outdoor photo installation and a fully branded ice cream truck.

THE ASK

WHAT WE DID

THE RESULT

A big idea. Bubble-wrapped.